| Two
years ago, Karen and Paige Covell decided to gamble on a crazy idea to make
tie-dye underwear. Now, their company is taking off. People across the country
are buying “Hippie Skivvies” as fast as this couple can get them made. |
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| “We
decided to just roll the dice on a crazy idea. I figured if the pet rock
can make it, which just sits there as a paper weight, something like this
would make it,” says Paige Covell, maker of Hippie Skivvies. “It’s going
to be a while until we break even, but the way it’s going we’ve gotten into
stores from Minnesota to Malibu to Maui to North Carolina. It’s been real
exciting so far. I think there’s a lot of promise in it.”It seems a lot of people are wearing |
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